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How I'm Building Landscape: Part 1

Hey, Joe here. This post is a deep dive into the technical side of how I'm building Landscape, what's been done so far, and what's to come



Hey there πŸ‘‹ Joe here, founder of Landscape.


A few weeks back, I published the 'Why I'm building Landscape' blog post. If you missed it, I shared a little of my story and how the idea of Landscape came about.


The post had a great reception, and I'd like to thank the people that reached out to me! It's super motivational to get nice messages and keeps me going during the inevitable startup down days.


In today's blog post, I wanted to break down how I've been building Landscape as a product – including what I've been up to so far and my plans for the product in the near future.


The Story So Far


Photo by Ian Schneider / Unsplash

When I first started to plan out building Landscape as a product, my aim was to spend the least amount of money (and time) possible to test whether there would be interest in the concept.


I'd always been fascinated by the concept of an MVP and how, in some cases, it is possible to go so far, with so little. For example, I love Dropbox's explainer video and sign up form.

With this in mind, I spent (probably far too long) exploring how I could produce the Landscape MVP.


After a while, I settled on a Webflow landing page, a Typeform review link, and a Twitter account. I was confident that between these 3 tools, I would be able to gauge market interest (or lack thereof!) in Landscape. If there was, then I could take it a step further and build out the review platform, but if there wasn't then I could chalk it off my projects list.


Whilst I've added a few more bits along the way, I'm pleased to say that those 3 core tools have indeed managed to validate exactly what I was hoping they would: that the startup ecosystem was interested and engaged in Landscape (πŸ₯³).


The Webflow landing page has had thousands of organic visitors over the past few months, people have been able to navigate around the site with ease, and it has enough content to get across the vision of Landscape. Result! πŸ‘‡



A reasonably healthy bounce rate for a site that took a couple of weekends to throw togetherΒ 

The Typeform review link has generated hundreds of reviews, the completion rate is high, and the feedback I get from founders is that it's mega easy to leave a review. Another result! πŸ‘‡

πŸ’ͺ




Twitter is more or less the only marketing channel I've been using. I've been testing LinkedIn, but it's early days there. My strategy for Twitter has been really simple, pretty much just posting a new review every day, and using it to announce new partners and advisors.

The engagement has been crazy, and more or less everybody that's heard of Landscape thus far heard about it through Twitter. Yet another result! πŸ‘‡


Twitter has been an incredible channel for us, and one that's probably quite underrated on the whole!


With all of the positive signals coming from the Landscape "product" so far, it was time to start thinking about how I was going to build out the review platform.


Despite being a Computer Science grad, I'm an absolutely dreadful programmer, and to be honest, never enjoyed writing code...