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James Cameron x Mercedes Collab

Mercedes-Benz has unveiled its concept vehicle VISION AVTR inspired by James Cameron’s 2009 science fiction film „Avatar“ at CES 2020 in Las Vegas.

The team behind „Avatar“ – including James Cameron, who helped present the vehicle on stage at CES – helped develop the car.

"I see a future where we continue to co-evolve with our technology … we will merge, we will absorb it and it will become such a natural part of our lives,“ Cameron said at the unveiling.

The automaker claims the film inspired the vehicle’s „inside-out design structure“ that turns the VISION AVTR – which is short for „advanced vehicle transformation“ – into an „emotional whole“ connecting the human with the vehicle.

The concept vehicle was also designed to be a „zero impact car“ by being carbon neutral and electric, which is directly correlated with Mercedes-Benz’s plans to be more environmentally conscious. The automaker currently holds a goal of having a carbon-neutral production and passenger car fleet by 2039. And by 2030, the company hopes to lower the water and energy used in production by a third and 40%, respectively.

"The VISION AVTR shows a completely new interaction between human, machine, and nature,“ the automaker wrote in a statement.


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