5 Roles You Never Knew You Needed

Authors: By Karl Alomar, Matt Hoffman



When it comes to hiring at a startup, sometimes the most impactful roles aren’t the most obvious.

In the process of building and scaling a business, most founders are inundated with their frontline resource needs, which are typically focused on product and technology. While those are no doubt some of the most critical areas, a common mistake is to simply hire fast and build resource volume in those areas without a clear strategy or plan in place for execution. We’ve found in our organizational building experiences that hiring smart is often far more effective than just hiring fast—and the most impactful roles are often not the most obvious. Ready to grow your team? Learn how these five roles can help scale your startup’s mission, vision, and values.

This key leader will not only drive efficient hiring of top talent, but more importantly, this person will ensure maximum impact of the team through efficient employee onboarding and cultural engagement. Why this role matters: Founders often conflate the idea of a head of talent with simply a recruiter— this is not the case. A head of talent’s core responsibility is actually to “maximize the impact of your working team.” This often means building the people systems and organizational infrastructure that will allow you to not just hire, but retain, engage, and develop your talent to allow them to perform at their best. As a founder builds a team from a small direct set of reports to a larger multi-layered organization, they’ll no longer be directly connected to everyone in the organization. This leads to many potential issues not only related to performance but also culture, motivation, and effective team dynamics. Not only will a head of talent ensure you’re hiring the right people, but they’ll also optimize onboarding and then ensure that the founders’ culture is effectively driven into the organization and that organizational dynamics optimize the efficiency of the business. Remember: The essence of scaling is when founders hire a leadership team that will replicate their best behaviors and attributes. A good head of talent will build that into the organizational culture and hiring process. And as teams grow, your head of talent (in partnership with the founders) can easily increase productivity by 10% or more, ensuring you get the most of every resource you hire within a culturally harmonious working environment. How to measure success: Organizational productivity as determined by OKR performance compared to plan, retention compared to industry benchmarks, and employee engagement as measured through cultural surveys. Hiring tip: Look for strategic leaders with a deep understanding of systems thinking. Have they only worked as recruiters? Or do they have experience in talent development and people operations? Both are critical areas for organizational scaling.

This integral manager sits between all technical departments to coordinate cross-functional projects and generally run a highly collaborative agile operation. Why this role matters: Technical businesses are becoming more complex with integrated projects that involve multiple parties often in a matrixed organization. Productivity is directly tied to the company's ability to coordinate teams to work collaboratively with maximum efficiency. Companies will often find the lack of coordination between teams slows all development down and results in a false demand for greater resources rather than greater efficiency. The technical program manager plays the critical role of ingesting all major technical projects and ensuring that resources are coordinated across multiple teams to execute efficiently. How to measure success: Rate of delivery completed technical projects against plan. For example, TPMs will be expected to create and meet delivery timelines with minimal tech debt. Hiring tip: Look for specific examples of how the candidate can “bring order to chaos.” When interviewing the candidate, ask for the types of projects they worked on and how they brought the workstreams together while providing clarity and simplicity to key stakeholders.

Previously referred to as a growth hacker, the performance marketer is responsible for the combination of media and targeted customer acquisition along with organic growth strategies to drive down acquisition costs. Why this role matters: Growth is the core requirement for any young company—as the adage goes, “if you don’t grow, you die.” Given that a lot of growth engines need time to get started, it’s important to employ resources early on that are purely focused on growth. It’s fairly common for an organization to hire a sales team, but this is often very costly and difficult to scale. In the same way a strong head of talent can build the infrastructure to improve the performance of your recruiting team, performance marketers lay the groundwork to set up your sales or acquisition pipeline. More importantly, performance marketers will introduce organic and inbound acquisition that allows the business to scale far more efficiently. Consider a combination of digital and organic growth options as early as possible to ensure the longer term viability of the business. A good performance marketer is a sales leader’s best friend. Think of them as the difference between a good top-of-funnel versus a great one. Remember: Future funding rounds could be specifically impacted by the validation of a growth engine/strategy, so it’s never a better time to begin than right away. How to measure success: A declining customer acquisition cost (CAC) and a growing contribution of organic acquisition or other growth metrics. Hiring tip: We’re always big fans of using case studies in the interview process, especially for senior candidates. Consider giving your candidate a real business problem you’re facing. Ask him or her how they’d tackle it. What marketing programs would they put in place? Can they demonstrate an understanding of and facilitation with the data? Look beyond the brand vision, and focus on the actual tactics they’d bring to bear on your growth strategy.


Learn about the fourth and fifth key roles in the article originally published on M13.


About the Authors


Karl Alomar is the managing partner and Matt Hoffman is the head of talent at M13, an early-stage (seed to Series A) consumer technology venture capital firm. Founded in 2016 with offices in Los Angeles and New York, M13 invests in the technology behind the future of consumer behavior—specifically the future of work, health and wellness, commerce, and money—and how Web3 powers these sectors. M13 invested early in Ring, Rothy’s, and Daily Harvest, and its two top decile funds seeded eight unicorns (the aforementioned plus Transfix, Cabify, FabFitFun, Tonal, and Capsule).