Boulevard Lands $70M for Booking Platform

Author: Ashley Bowden


Self-care has become an invaluable part of life for people everywhere, particularly over the past two years amid the stress of dealing with a global pandemic. Now as more people continue to put their personal well-being first, businesses are hard at work providing the services to help them do so.

Boulevard hopes to provide appointment-based businesses with the support they need to offer stellar customer experiences, and it just pulled in new capital to expand its software platform.


Co-founded by Matt Danna and Sean Stavropoulos, Boulevard was originally created to be an appointment scheduling solution. Since its launch in 2016, the platform has evolved to provide scheduling, management and client experience tools for businesses like hair salons. It’s in the midst of growing into adjacent verticals, such as spas, medspas, nail salons and barbershops, according to Danna, who also serves as Boulevard’s CEO.


Over the course of 2021, Boulevard’s platform grew significantly. The company more than tripled its customer base and saw a 188 percent increase in revenue year-over-year. Today, Boulevard counts over 2,000 spas and salons among its customers, including names like Heyday, Toni & Guy, SpaDerma and Hello Sugar. Its solution processes more than $1 billion in payments annually, according to the company.


Boulevard’s solution lets clients of self-care businesses book their own appointments, fill out intake forms ahead of appointments and check-in via an app once they arrive. Service providers can send out text reminders ahead of time as well as develop personalized client profiles based on previous appointments, message history and other data. Boulevard also offers payment processing capabilities and a suite of automated marketing tools.


Next up, the company is building out its solution even further. Boulevard raised a $70 million Series C funding round led by Point72 that will help it enhance its platform. Boulevard is currently working to include more front desk client interaction features, improve performance visibility for back office staff and offer more ways to sell products and provide services and establish vendor platform integrations. The company also intends to develop new solutions in the fintech space.


Part of the funding will go toward hiring new talent across engineering and development. Having rounded out 2021 with about 200 employees, the company plans to grow its team by at least 40 percent in 2022, Danna said.


“Today, Boulevard is making a name for itself by empowering self-care businesses to deliver incredible experiences to their clients,”

Danna told Built In via email.


“In the future, the company is most excited to extend that value directly to consumers by enabling them direct access to those businesses that help them look and feel their best.”