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Emerging Startups 2020: Top Product Management Tools

The Product Management Tools has over 1.5K+ startups that comprise of companies providing tools which are required in different phases of software product creation. This includes companies offering services like idea management tools to capture ideas, prototyping tools to create mocks, project management & issue tracking tools.

Product Management Tools is one of the most active sectors for investors, with an overall funding of USD 4.9B in 300+ companies. It is also interesting to note that around one third of the funding has been raised in the last 3 years (2017-2019). Y Combinator, 500 Startups, Techstars, Index Ventures and Accel are amongst the most active investors in this sector, by number of investments. Product feedback, analytics, prototyping, AB testing and flowcharts diagrams are some of the top business models attracting major funding. Tracxn keep a track of the latest happenings in the world of startups and their associated ecosystems – including venture capital funds, private equity funds and investment banks amongst others. In this edition, they have listed the ‘Product Management Tools startups 2020’ – a curated list of the most promising startups leading the product management tools industry, from across the globe.


The Soonicorns - soon to be Unicorns - are the handful of highly valued startups which have successfully grown out of their nascency to attract valuations of over a few hundred millions. Watch out for these companies in the coming years as they take on the journey to becoming the elite Unicorns.


The Minicorns - are the high growth early stage ventures (Series A+). Watch out for these companies as they take the business to the next level, by scaling up for the accelerated growth.

Detailed List

Selection Process

The Emerging Startup Series comprises of Unicorns - companies with over $1 billion valuation, Soonicorns - companies with high valuation and good chances of soon becoming Unicorns, and Minicorns - early-stage companies that have the potential to be Unicorns in the long term. Tracxn Emerging Startups provides a handpicked selection of high growth and high potential companies, founded since 2013, that are making an impact in the new-age sectors. The shortlisting is based on a combination of multiple publicly available signals and detailed analysis of the company by our internal sector specialist teams. The companies that make the cut are the ones that show promising performance on multiple parameters - market size, investment by marquee investors, execution excellence and future growth prospects.

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