California Gov. Gavin Newsom signed two bills today designed to give greater protections to performers and others over the use of their digital likenesses during their lives and to their estates.
Taking action to address the use of deepfakes and other deceptive digitally generated or altered content in election campaigns, Governor Gavin Newsom today signed three measures to remove deceptive content from large online platforms, increase accountability, and better inform voters.
Newsom signed the legislation at the Los Angeles headquarters of SAG-AFTRA, which has been one of the major champions of the new laws.
“We’re making sure that no one turns over their name, image and likeness to unscrupulous people without representation or union advocacy,”
Newsom said.
In short, he thinks SB 1047 has problems. Newsom said he’s interested in AI bills that can solve today’s problems without upsetting California’s booming AI industry. That’s not very promising for the future of SB 1047, which aims to protect against disasters by holding big AI vendors liable if their products are used to cause grievous harm, like bringing down critical infrastructure. At the same time, signing the bill would upset large swaths of the AI industry who want Newsom to veto the bill.
Earlier today, the Governor announced signing legislation to protect the digital likeness of actors and performers by ensuring that AI is not used to replicate their voice or likeness without their consent.
Building on legislation signed by the Governor in 2019 to crack down on deepfakes in elections, the Governor today signed three bills related to election advertisements and communications.
Home to the majority of the world’s leading AI companies, California is working to harness these transformative technologies to help address pressing challenges while studying the risks they present. The state last month partnered with NVIDIA to launch a first-of-its-kind AI collaboration, and earlier hosted an AI summit convening leaders from across technology, labor, government, and academia to discuss how the technology can be used to benefit Californians. Last year, Governor Newsom signed an executive order laying out California’s measured approach focused on shaping the equitable and responsible use of AI while remaining at the forefront of AI innovation.
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