Spend less time surviving and more time thriving with Lyf Board
It sounds easier said than done. Especially today when our 9-5 jobs seem to be never ending 24 hour stints thanks to the entire new “work-from-home” economy or rather work-non-stop-from-home mentality that is much like a contagious workaholic virus this spreading throughout the world.
As a result family life is undergoing a digital transformation - along with the pandemic has brought about many new ways in which the family home has had to readjust, recalibrate and redefine what it means to be a family.
The public sphere has most certainly entered the private sphere from home schooling to zoom fatigue, families across the globe have had to not only redesign their days but also that spare room into a part-time office.
Don’t get me wrong it’s not all doom and gloom, spending more time with your loved ones and not having to scramble to find the right shoes to match that blazer each morning has its pluses! Although with continuous family time comes continuous new opportunities, challenges and possibilities.
With the growing trend of smart home gadgets reaching mainstream adoption there is one Australian-based startup determined to help parents navigate this new and often chaotic new “normal” family life, and it is called Lyf Board.
A smart-home product that is designed with one thing in mind, to help manage the chaos of family life.
Aron had been looking for a CMO for a while. He had been trying to find a mother who understood the customer of our product intimately and was aligned with his mission to 'use tech to help families'.
They met during the first week of lockdown, via a zoom call. Sarah explains, "We both knew it was a good fit from the first call we had. All we did was talk about our respective family lives and the challenges we were facing with homeschooling and working from home. Once I came on board the very first thing we did was to articulate our mission 'to help families be happier, healthier and more connected.'
As co-founders they understand the reality that running a modern-day family is chaotic at the best of times and especially so in corona-times!
Aron and Sarah share an understanding of the challenges of work/life balance. Aron is a father of four and Sarah is a single parent of two and both have experienced first-hand the health and emotional consequences of trying to 'do it all' with family and work and truly believes that the solution to a more balanced and harmonious family life can be achieved with smart technology.
Lyf Board is the dashboard of the family home that sits on your kitchen bench or in your family room and shares everything that's important for your family. Sarah explains “There are other Amazon and Google screen products on the market, but none that are designed to integrate and centralise other family management apps”.
Lyf board is a highly connected and intelligent product that makes family life healthier and more streamlined by helping parents manage the chaos of family life. Sarah goes one to explain that “Lyf Board simply pools all the information family members need to know and displays it at the right time of day”
Now on their sixth prototype and launching on Kickstarter this September with a fully supported campaign this startup is set to accelerate the transformation of the family unit to meet the growing demands of modern day life.
In reality running a modern family consists of breakfast banter about to-do lists for the day, texts, scribbled notes, whiteboards, scheduling apps, tracking apps, fitness apps and the list goes on. Time poor parents are stressed out trying to make sure family needs are met everyday. It’s wearing us all down and in the end straining our relationships.