The US-based popular streaming service Netflix opened a new internal video game studio in Helsinki, Finland. The news directly comes from Netflix’s VP of Game Studios, Amir Rahimi.
Netflix is setting up its own video game studio, as it intensifies its efforts to establish itself in the gaming industry.
Based in Helsinki, Finland, it will be led by former Zynga and Electronic Arts executive Marko Lastikka.
Netflix has been quite active in the video game space in 2022, acquiring studios and adding new games to its library regularly. The streaming platform even shook hands with Ubisoft for a game deal that includes new titles earlier this month.
The new Netflix studio in Helsinki will have Marko Lastikka, former Zynga Helsinki General Manager, as the Studio Director and will have identical goals to the rest of the Netflix-owned game makers: “Building world-class video games.”
Netflix has previously purchased small gaming companies, such as Oxenfree developer Night School Studio.
But the streaming giant is now going further and creating a studio from scratch.
Earlier this summer, Netflix’s mobile games hit the 13 million downloads mark, per Sensor Tower’s data. The graphs showed declining numbers since hitting peak numbers in December 2021, but overall a positive and steady growth since the spring of 2022.