Snoop Dogg launching the first NFT music label

SNOOP DOGG Sells over $44M worth of ‘Stash Box’ NFTS in just 5 days



Last Friday, February 11th, Snoop Dogg released his twentieth studio album, B.O.D.R. (Bacc On Death Row).


The rapper/entertainer/crypto enthusiast has announced plans to make Death Row the first NFT music label. Snoop bought the label, which was founded by Dr. Dre and Suge Knight, among others, and which launched his career, last week.


The launch of the album came after the news on Wednesday (February 9) that the hip hop legend had acquired the Death Row Records brand from MNRK Music Group.


Death Row was his debut label and B.O.D.R. is the first album through Death Row Records, now under Snoop Dogg’s ownership.


Snoop (né Calvin Broadus Jr.) is hardly a newcomer to NFTs. Last September, he revealed he had been collecting the digital tokens under the alias Cozomo de’ Medici and had amassed some $17 million in NFT holdings.


But really all you need to know about NFT’s is that Snoop Dog has made more money in the three days after the Super Bowl than most of us will make in a lifetime.