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Twitter's New Boss Tweets on First Day

Twitter's new Chief Executive Officer Linda Yaccarino has begun her role at the social media company, she tweeted late on Monday, about a month after Elon Musk named her as the new CEO.

"It happened — first day in the books!,"

she tweeted, without providing further details.

Linda Yaccarino, the new boss of troubled social media firm Twitter, has started the role earlier than expected.

Ms Yaccarino, previously head of advertising at NBCUniversal, joined days after Twitter lost its second head of trust and safety.

Elon Musk had announced on 12 May that his successor would join in six weeks but her start date appears to have been brought forward.

Twitter also announced it had recruited Joe Benarroch from NBCUniversal.

With Yaccarino at the helm focusing on business operations, Musk has stated he would become the company’s executive chairman and chief technology officer, overseeing product, software, and system operations.

Whether Musk will follow through with that plan is dubious, though, given his reputation for micromanagement.

Ms Yaccarino is credited with helping to steer NBCUniversal through the upheaval caused by technology firms.

In her former role, she overhauled the ad sales business, pushed the 2020 launch of its ad-supported streaming platform Peacock, and drove industry-wide debates about data gaps as audiences migrated online.


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