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Gold House Announces Black Friday Sale with Fall 2020 Gold Rush Cohort

The Gold Rush accelerator continues its mission to celebrate and empower Asian businesses during the COVID-19 pandemic

Los Angeles, CA – Gold House, the non-profit collective of Asian and Pacific Islander cultural leaders behind pioneering movements like Gold Open, announced its Gold Rush sale for Fall 2020 — featuring a lineup of limited-time deals that will run from November 27 (Black Friday) 9AM ET/6AM PT to December 1 9AM ET/6AM PT.

This five-day online sale will showcase exclusive discounts and products from 17 popular Asian and Pacific Islander brands — a "Gold Rush" for consumers to support Asian founders and CEOs.

“Since our inaugural shopping event a year ago, the biannual Gold Rush sale has become a fixture for both emerging and established Asian-led companies. From bubbly kombucha (Health-Ade) to luxury handbags (Senreve), we’ve become a curator and amplification platform for these brands, often as they hit critical inflection points in their customer discovery journeys,” conveys Megan Ruan, Gold Rush Co-Director.

Online shoppers will discover products that span a wide range of industries, including:

● Food and Beverage: AshaPops, Eggloo, Humphry Slocombe Ice Cream, Omsom,

Schoolyard Snacks, Wildwonder

● Apparel and Accessories: Pepper, Thousand

● Health and Wellness: Flowly, Mighty Health

● Beauty & Grooming: Avarelle Cosmetics, Blackwood For Men, OPTE

● Lifestyle: LARQ, Outer

● Technology: Alloy Automation, LivMote

Gold Rush is an accelerator for the most promising Asian-led companies to achieve partnerships, mentorship, and community—built in response to Harvard Business Review’s report that Asians are the least likely of any demographic to be promoted to management.

"We can wait for a seat at the table or build our own table. Gold Rush combats the lack of Asian and Pacific Islander representation in American C-suites and champions a new generation of leaders who demonstrate the integrative impact our community has on society," states Bing Chen, Gold House's Chairman and Co-Founder.

Twice a year, two cohorts of Asian founders are chosen to participate in a 12-week program encompassing 1:1 mentorship from a slate of industry leaders and investors, a growth-focused curriculum taught by world-renowned advisors, and a complimentary professional PR and marketing package culminating in the signature Gold Rush sale.

This Gold Rush cohort represents a curated group chosen by an all-star Judging and Advisory Council consisting of iconic trailblazers like Michelle Lee (Editor-in-Chief of Allure Magazine), Prabal Gurung (Fashion Designer), Kevin Lin (Founder of Twitch), Vicky Tsai (Founder of Tatcha), and Vanessa Dew (Founder of Health-Ade Kombucha).

“The foundation of a strong community requires consistent mutual support from its members: sending elevators back down, opening doors sideways, and guiding each other up the stairs. Each Advisor is an expert, coach, and mentor who is dedicated to the growth of promising Asian founders, their industries, and society, at large,” says Mikkoh Chen, Gold Rush Co-Director.

For more information on how to shop all of the brands participating in this Gold Rush sale starting November 27 or to learn more about the Judges, Advisors, and Founders, visit www.GoldRush.Market. Discover more about Gold House and additional ventures at

About Gold Rush

Gold Rush is an accelerator for the most promising Asian-led companies. Twice a year, we select two cohorts of Asian founders to participate in a 12-week program encompassing 1:1 mentorship from a slate of industry icons and investors, growth-focused curriculum, and a complimentary professional PR and marketing package culminating in our signature Gold Rush Sale. The accelerator is a venture of Gold House, the largest nonprofit collective of Asian leaders dedicated to forging stronger bonds that enable more authentic, successful, and longer lives. Visit us at www.GoldRush.Market.

About Gold House

Gold House is a nonprofit collective of diverse leaders dedicated to forging stronger bonds that empower Asians to lead authentic, successful, and healthy lives and, in turn, advance all of society. Our ventures include supporting authentic representation of Asians in media(#GoldOpen); accelerating success and representation of Asian founders (Gold Rush); championing societal contributions made by Asians to reshape public opinion (A100); and strengthening relationships to codify our cultural legacy (Golden Age). To learn more, visit or follow @GoldHouseCo on Instagram, Twitter and Facebook.


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