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Curt’s 2024 AI Predictions

Author - Curt Doty Strategist | Storyteller | Creative | Product Manager | Brand Architect | AI Management Consultant

1) Businesses with no Plans for AI, will fall behind and fail.

Moore’s law does not apply, the acceleration of AI, GenAI and LLMs will be in a race to ubiquity.

Having big tech behind it at this point, the big investments are done, the APIs are open and now app proliferation will dominate. 2024 will start to see more due diligence from investors on who and what to fund as it feels like the dot com rush right now. By 2024, your company needs to have an AI strategy. This can take the form of upskilling their staff in AI training and/or clean house and replace the dinosaurs with AI trained workers. Beyond staffing for AI success, companies need to operationalize it. This means building an AI operation that is human centered. An AI operation is not a RE-ORG it is an AI-ORG. Whatever your business is, sales, marketing, PR, HR, Recruitment, and social will all be super-powered with AI teams. For customers, it is an exciting time for CRM. Expect more communication from companies and greater access to more information that is possibly guided by human-like avatars. This human-bridge to “Synthetic Media” will be the new customer service representative. 2) CR is the new Circle C Google is trying to identify AI-generated content, but I have not been able to test as it is still in beta, but it identifies something as AI-generated within the metadata. Digimarc also released a digital watermark that includes copyright info to track the use of data in AI training sets, but I am most excited about Adobe’s announcement yesterday of “CR,” which stands for content CRedentials.

Adobe refers to the symbol as the "icon of transparency," and it can be incorporated through Adobe's photo and video editing software such as Photoshop or Premiere. It will also become available on Microsoft's Bing Image Generator in the future. This symbol will be included in the metadata of images, videos, and PDFs to indicate the origin and creator of the content. When online viewers interact with a photo, they can hover over this symbol, triggering a dropdown menu that reveals pertinent information, including details about ownership, the AI tools involved in its creation, and other relevant production information.

Adoption has momentum through the other members of the Coalition for Content Provenance and Authenticity (C2PA) include Arm, Intel, Microsoft, and Truepic. C2PA owns the trademark for the symbol.

My prediction for 2024 is that this technology will become widespread and be inclusive of all imagery and media, not just AI generated imagery.

3) Content is Content

Here are my thoughts on utilizing AI generated content and the future impacts it could have on ranking content. Content is content. We need to move beyond how something was made as it relates to ranking. Where have the controls been when pirated imagery and likenesses ranked and were accelerated in social media algorithms based on how controversial an image was? Critical questions will be: Is it funny? Is it clever? Was it engaging? Did I watch through to completion? Will I share it? The outrage curve will diminish as AI imagery and videos are accepted. Of course this does not apply to hurtful deepfakes.

4) AI will impact multiple sectors of society and business.

Let’s break it down. I will cover three areas: Society: There will be upheaval as it relates to new working classes and the newly displaced. Where is that safety net? Is it socialistic to think of Universal Basic Income that can compensate for the dramatic layoffs that are inevitable? Beyond the ultimate destruction of humanity, the common dystopian trope, there will be immediate societal implications. The nation, as a whole, still does not have broadband or WiFi access, those underserved areas will fall further behind in the Age of AI.

Business: It will be a Renaissance and a true Digital Age for Big Tech and Alt Tech. The AI Age will deliver on the promises of web3. For large companies, the definition of a 3.5 day workweek will be further defined. Do we actually work less or more? Do we actually get paid less or more?

Medicine: Healthcare and Medicine will be the fastest growing sector, mainly by the altruistic motivation for the best outcomes for patients.

In the fields of healthcare, artificial intelligence systems are making profound contributions to patient care, with notable advancements in three key areas. Firstl off, AI is revolutionizing the speed and accuracy of diagnoses, particularly in emergency situations. AI algorithms can swiftly analyze an individual's symptoms, medical history, and test results, enabling healthcare professionals to provide quick and precise diagnoses. This rapidity becomes a critical lifeline in cases where immediate treatment is necessary to save a patient's life. A prime example of this is in the detection of sepsis, a life-threatening condition triggered by an overwhelming infection. AI systems are now being harnessed to assist in diagnosing sepsis promptly, potentially improving patient outcomes and reducing mortality rates.

AI's prowess also extends to identifying rare and hard-to-detect diseases. It does so by leveraging its ability to analyze complex patterns and symptoms that may elude human clinicians. Conditions such as autism and Alzheimer's disease, which can be challenging to diagnose due to their multifaceted nature, are among the targets of AI-driven diagnostic tools. By processing a wealth of data and recognizing subtle indicators, these AI systems can aid healthcare professionals in detecting these rare conditions early, thereby improving treatment outcomes and the quality of life for affected individuals.

AI has found its way into the operating room, enhancing the precision of surgical procedures. Surgical robots guided by AI algorithms have the potential to minimize invasiveness, optimize surgical precision, and ultimately reduce risks for patients. By offering real-time guidance to surgeons, these AI-powered surgical robots are instrumental in complex surgeries, such as those involving the brain and heart. The result is shorter recovery times for patients and improved post-operative outcomes, thanks to the finesse and precision brought about by artificial intelligence.

My prediction is that the integration of AI in the healthcare sector will continue to bring about accelerated diagnoses, improved detection of rare diseases, and enhanced surgical precision. These advancements not only translate to better patient care but also emphasize the transformative potential of AI in addressing critical healthcare challenges. Healthcare will lead the way more than any other sector or part of society.

Related Article: AI Saves Lives in Healthcare and Medicine -

5) AI will impact job security for small to mid-sized businesses

The positive outweighs the negative. Small to Mid-size companies will excel if they are AI-empowered. They will be able to compete with their larger competition as advertising, social and PR can be largely automated. Ai-powered programs like Canva, Adobe Express, and in the hands of middle managers will replace entire marketing divisions. Of course, the more creative those middle managers are the better the results will be. My prediction is that AI trained populations of the workforce will have better job security.

6) AI will have significant impact with data and privacy and how they're utilized

There were many problems with data and privacy long before AI arrived. Abuse of Big Tech and Social Media companies is still prevalent.

For AI, safeguarding privacy is paramount in preventing the potential exploitation of individuals and discrimination based on their personal data. AI systems that depend on personal data for decision-making must adhere to principles of transparency and accountability to prevent unjust or biased outcomes.

Undoubtedly, privacy in the age of digital technology holds unparalleled significance. It is an intrinsic human right, indispensable for preserving personal autonomy, providing protection, and upholding equity. As AI's ubiquity in our lives grows, our commitment to safeguarding privacy remains of utmost importance to guarantee the ethical and responsible use of technology.

I predict there will be continued learning and legislation with governments and countries. It will require advocacy that balances out the control of Big tech. With that advocacy and legislation, there will be lawsuits and fines accordingly. See what TikTok is going through and how Meta has been reprimanded and fined in Europe.

7) AI will have a hand in how individuals trust the information they find and search for

We are living in an age of Disinformation, not only Misinformation. The recent Israel-Hamas conflict/war has surfaced all kinds of battle footage, ironically sourced from video games and also from other conflicts, which has nothing to do with “deepfakes.” Until we can hold news and social media outlets accountable for these instances, how can we hold them accountable for identifying deepfakes and refusing to air/host them? That said, how can we use this super-computing power to identify, not only AI generated images that spread fake news, but also time shifted assets? The progress that is happening with technologies like Glaze, Digimarc and CR, how can this be evolved beyond the grievances of artist’s copyright concerns? When the truth no longer matters to people, how can we use tech and data to trigger warnings no matter where they search or consume?

My prediction is that we need to use AI to fight AI. It is a technology solution as we cannot rely on human intervention. Adobe’s CR initiative is the first sign of hope.

About the Author

Curt Doty is a Strategist | Storyteller | Creative | Product Manager | Brand Architect | AI Management Consultant | Former @webershandwick @universalpictures @trailerpark follow him on Linkedin here


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