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Writer's pictureParlayMe

Head of Growth @ Debbie

Location - Miami

Salary - $100,000/yr - $150,000/yr· Full-time




Exciting opportunity to wear many hats and grow the marketing platform at an early-stage fintech start-up! Can you lead a team and carry out broad visions for the future of fintech and financial wellbeing? Do you want to make financial freedom a possibility for millions of struggling borrowers? We think you should continue reading…


Who We Are

Debbie is a mission-driven fintech startup founded by three borrowers and drop-outs of the finance industry (Goldman Sachs, Credit Suisse, Earnest). We have personally experienced crushing debt and were frustrated by the lack of adequate solutions in the market, so we decided to do something about it!


We’re building the first debt payoff and wealth-building app that rewards borrowers for improving their financial behavior. Debbie is built for borrowers, by borrowers.


Your Typical Day Here

You will direct the marketing efforts of a next-gen fintech platform by:

  • Developing an overall marketing strategy across paid, social, influencer, and organic channels

  • Executing on strategies to grow the overall user base in a cost-effective way

  • Establishing marketing pipelines/funnels, as well as tracking/attribution across channels

  • Ideating around brand strategy, PR, and consumer messaging to improve brand awareness

  • Developing a community around the product where users can engage and speak with each other

  • Inform our product development process from conversations with customers

Qualities:

  • You are passionate about building next-gen consumer tech products

  • You hustle and are not afraid of responsibility

  • You enjoy learning and teaching new things

  • You are passionate about the country’s collective debt problem

Requirements:

  • 4+ years experience in a marketing, growth, or consumer-facing role

  • Experience building customer marketing funnels and campaigns

  • Strong experience in Growth Hacking, Social Media/ Viral Marketing, and demand gen

  • Strong knowledge of campaign and customer management tools, as well as web analytics tools (Google ads/analytics, Facebook ads, etc)

What We’re Offering

💥 A unique opportunity to be part of the early team of a young and fast-paced startup

💰 Competitive salary and equity

👩🏽‍💼 100% medical, dental, and vision coverage

🏖️ Unlimited PTO

👩‍💻Remote/hybrid team, based mainly in sunny Miami


Apply here

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